ACORN’s Indian Hawkers’ Union Tries Video Recruitment

Suresh organizing hawkers.

Suresh organizing hawkers.

New Orleans    In organizing you never know what might work, and every once in a while we get the opportunity to try something new, and it’s exciting to hold our breath to see what might happen next. This minute the back story is the whole story, but soon a special video recruitment tool will be debuting throughout Bengaluru and the south Indian state of Karnataka for ACORN’s hawkers and street vendors union, and we can hardly wait to see whether it will work.

Certainly we’re not alone in trying to catch lightning in a bottle.

A Washington Post article forwarded to me by a colleague was an “oh, wow!” piece about Indian university students who were arrested for giving seditious speeches that have gained new life and a huge audience once repurposed as “foot-tapping musical numbers” that have become “a surprise online hit with the Indian youth.” On a small scale we want to see if we can create a recruitment vehicle for ACORN with enough pizzazz that hawkers will pass it back and forth in the same way, and flock to the union. Our normal recruitment method is going market by market, stall by stall, and organizing meetings for workers sitting on pieces of tarps on dusty roadways to talk about organizing when there is a lull in business. But, what the heck, let’s try this, too.

The idea developed after several large doses of serendipity.

I stumbled onto a brilliant book called Geek Heresy: Rescuing Social Change from the Cult of Technology by Kentaro Tomayo that I encouraged everyone everywhere to read. I tracked down Tomayo, currently a professor in Michigan, and interviewed him on Wade’s World (www.kabf.org) which went spectacularly. We both agreed we should continue the conversation and did so the following Monday before the podcast was even up on the KABF website. As we talked about his work and ours, there was an intersection in the time we had both spent in Bengaluru, where he had helped set up a Microsoft lab and we had organized communities and lower waged workers for years. He asked if I was familiar with the Indian phenomenon of sharing videos from mobile phone to mobile phone with or without internet and smartphone capability. Of course I was clueless, but I knew change was coming because our Bengaluru organizer, Suresh Kadashan, finally had a smartphone during my visit with him last year. When Kentaro asked if we would be interested in trying to see if we could create a video recruitment tool to see what impact it might have on enrolling new members for our hawkers’ union, he had me from hello.

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One thing led to another and with Kentaro we linked up with another professor, Jay Chen, at NYU’s outpost in Abu Dhabi on skype, and he recruited a student, Koh Terai, with film experience who was game to make it happen, who also recruited another student to help who had ties to India, and then with Suresh’s help the pieces were falling together. Skype calls between New Orleans, Michigan, Abu Dhabi, Berlin where Koh was studying temporarily, and Bengaluru were – to my mind – a technical miracle as well!

Through four drafts of a script by Koh and three days on the ground in the markets of Bengaluru with Suresh which included recruiting some of our members to dance, Bollywood style, in the video, the rough cuts were made and the “stills” alone made me ready to join yesterday. It’ll be another couple of weeks until we have the video ready for prime time in the markets of Bengaluru, but 21st century organizing, thanks to our new friends, Kentaro, Jay, and Koh, here we come!

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Dub Sharma – Azadi [Audio] | Featuring Kanhaiya and Friends– One of the remixes of the student’s speech to music.

Visit ACORN International for more video stills of our hawkers film.

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