New Orleans Fairtrade has a language problem that is quickly becoming a huge commercial and consumer problem. There’s no copy write to the name “fairtrade,” so like it or not, anyone can use it, claim it, or con with it. As a relatively new movement trying to build commercial strength and consumer identification, a “classic” …
Tag: Just Coffee
The Paradoxes of Certification in Fair Trade & Social Responsibility
New Orleans The ineffective anarchy of FLO certification through the various national fair trade organizations (though not the USA, since ours has disaffiliated, further weakening the standards) is crumbling before my eyes based on their own inability to change and the constant assault by both major corporations on one hand, who assert that they can do …