Tag Archives: social media

Sorting Out Social and Other Media

New Orleans      On the last day of the ACORN family’s North American Year End / Year Begin meeting several of the workshops and group discussions centered on how to do a better job with social media in building the organization and utilizing our other media assets, especially our terrestrial and internet radio stations.  The workshop leaders asked the assembled organizers what social media platforms they used in their work and lives. The variety of utilization was wide from hardly posting on Facebook to the whole range including Twitter, Instagram, and YouTube.  The strategies used to engage members on these platforms ranged from virtually never to daily and more with Hamilton, Ontario at the highwater mark and most of the rest of us caught in the quicksand.

Only days before I had sat in a meeting at a coffeehouse in Dublin in the Mountjoy neighborhood where I listened to a discussion about a communication plan our new ACORN affiliate there that was going to be implemented by one of the officers.  There were various categories from “topics of interest” to reports of actions to questions to Facebook followers designed to promote engagement with a regimen that focused on posting every other day and across these topics in order to drive up the numbers on the algorithm or prevent them from being pushed down by Facebook for over usage.

I could hardly keep up and had little to contribute, since I was in water over my head, but this was fresh on my mind as the conversation developed at the YE/YB.  Were we right to post every day in Hamilton?  Were we asking questions?  Was Twitter a waste of time?  I was questioning what I thought I knew on one hand and recognizing our limits on the other.  With scarce resources our total investments were in organizing, yet we knew that our affiliate in the United Kingdom had made amazing use of social media and converted their techniques frequently into membership growth, which all of us had tried with various levels of success.  Where I might have secretly wondered if being a social media organizer was really a thing, perhaps there was no way around us borrowing from peter to pay more attention to this paul.

In the UK, ACORN’s membership is solidly in the 20 to 40 years demographic, but that is unmatched in other countries where we organize.  Internet access doesn’t compare in Honduras, Kenya, India, or even in New Orleans, Little Rock, and among our union membership.  Yet at the same time, the discussion made clear that as powerful as our affiliated radio stations were, we were also failing to maximize our utilization there in terms of either spreading the word or building our organizations.

These Year End / Year Begin meetings are invaluable in forcing us to step back and come to grip with areas where we need to make more progress.


Hong Kong Teaches Risks in Social Media Mobilization

Protesters attend a demonstration demanding Hong Kong’s leaders to step down and withdraw the extradition bill, in Hong Kong, China, June 16, 2019. REUTERS/Tyrone Siu – RC12BDB5C070

New Orleans       Don’t get me wrong.  Any group of organizers that can pull the trigger and pull out hundreds of thousands, then a million, and then possibly two million protestors on the streets out of a total population of seven million deserve wild praise and total respect.  Such organizers can teach all of us a huge amount about how to do our work and make a difference.  All of which makes it worth following closely the courageous campaign in the autonomous province of Hong Kong to block the order from the central Chinese government to extradite individuals charged with a crime to the mainland for trial, undercutting the Hong Kong judicial system and the self-government of Hong Kong, and potentially its base as a commercial and banking center as well.

Even if you have no interest in the issue, the technical lessons are worth careful study. Undoubtedly social media tools were critical implements to the mobilization, but one of the key lessons involves the perils of relying on social media for both organizers and participants unless precautions are taken.

A secure messaging application popular there called Telegram was bombarded by China in a DDos or denial-of-service attack by multiple computers meant to overwhelm the site with high volume traffic and put it out of business.  The apps founder, Pavel Durov, was quoted saying this kind of attack on Telegram was not unusual.  The New York Times reported that a monitor of a Telegram chat room with 20,000 members was arrested by Hong Kong police even though he was not part of the demonstrations and was in fact miles away at his own home.

The police are using digital tools to track protestors and identify organizers, including facial recognition capabilities, that police are also advocating for wide use in Europe and the United States. Protestors are shielding their faces with masks, hats, and glasses to prevent easy identification that could be used for arrests by police later.  On the mainland, the government often stops protests preemptively by monitoring social media.

Telegram does not have what is called end-to-end encryption on their chat rooms, which the even more popular and widely used WhatsApp has.  Protest organizers have resorted to VPN networks and pay-as-you-go SIM cards and have registered foreign and Google numbers to enter chat rooms or communicate.  To skirt WhatsApp encryption, malware disguised as an app has been found phishing users that the Times reported was likely for spying on organizers.

Protestors have been advised to buy individual tickets on the subway so that digital payment cards would not be tracked.  They have tried to stop people from taking photos of the protests or selfies since once they show up on the internet, they might lead to identification and arrests.

At ACORN, we used to constantly warn, “if you live by the press, you will die by the press,” to underline the principle that the face-to-face work in the streets and neighborhoods was our lifeblood and would keep people together whether the press was good or bad about an action or the organization.  Live by the internet and social media, you die by the internet and social media might be the warning worth heeding from the lessons on the streets of Hong Kong for organizers everywhere.