Union-backed Walmart and McDonalds’ Campaigns Face Uncertain Futures

DSC_6745New Orleans    The emperor with no clothes is not a pretty sight, and it’s almost as bad when the finger pointing at him is Dave Jamieson, a labor reporter for the Huffington Post in a piece entitled “Labor Groups are Taking on Walmart and McDonalds. But Who Will Fund the Fight?” I don’t have anything against him or the Huff Post, but this was a story we knew would be coming, the only surprise might be that it took so long to get here, and it still seems to catch us unprepared with our pants around our ankles.

The trigger for this tale is the annual meeting of Walmart gearing up in Bentonville, which has also become an annual action by organizations trying to force one of the world’s largest retailers to more accountability and better practices and standards for its workers. This year OUR Walmart is once again on the scene, but now divorced from its supporter and financier, the United Food and Commercial Workers (UFCW) union and trying to go on its own. A decade ago, UFCW did much the same thing with a competing effort called WakeUp Walmart not so much as to organize but to keep their brand and jurisdictional claims alive and compete with the SEIU-backed WalmartWatch and the multi-union effort we ran to prove that Walmart workers could be organized in Florida and to establish that we could stop their expansion with aggressive work and community allies both in the US and India. New leadership at UFCW jettisoned the program support for OUR Walmart leaving them trying to keep the flame alive, all of which seems terribly reminiscent of our earlier efforts.

Jamieson asks the simple question no one likes to hear in public about the viability of OUR Walmart and the sustainability of its effort without a deep-pocketed sponsor. He raises the same question about the multi-year expenditure that SEIU has made to organize McDonalds in companion with its support of the Fight for $15 campaign. SEIU has been resolute in its commitment to these efforts. Both campaigns can claim significant victories. Walmart did move on wages at the bottom. Not to $15 per hour but up to $10 across the board at a cost of billions. SEIU has seen dividends from its Fight for $15 in cities like Seattle and Los Angeles and in states like California and New York where it has significant membership, so they can claim some success from their advocacy. McDonalds does not seem to have moved any closer to the union than Walmart has moved towards UFCW, though closer observers with better information than I have claim that SEIU’s strategy is global, is sound, and may still yield significant organizational victories as well.

And, that’s the rub. Unions are not foundations. They have to eventually see members and dues or some direct benefit from the expenditure of dues or the reaction will be predictable, just as is was with UFCW’s leadership change. And, when it comes to funding, foundations are not a substitute for workers and their dues or workers and their unions. Foundations will shine a bright penny for a minute, but they will never double down to the level needed to get to scale in fighting giant enterprises like either of these companies.

Can OUR Walmart create a real workers’ movement at the giant retailer with a strategy that produces sufficient organization and membership that will finance a long struggle? It’s possible, we proved that in Florida, but that’s a 10, 20 or 30 year project, and would represent the life work and sacrifice of many to survive, and, even surviving, would, having proven the concept, still need support at some point to get to scale. The same transition will need to occur in the McDonalds’ campaign, but hopefully with the continuity of SEIU’s support and assistance.

No one else is going to finance these struggles without workers carrying a huge part of the weight. The publicity is great, but smoke and mirrors is not organizing. David Rolf of SEIU’s big Washington State local, was quoted as saying, “The old model has failed several generations … We should encourage these experiments, but we shouldn’t romanticize it. We still haven’t figured this out.” Certainly, he’s right, but his remarks must seem gratuitous to organizers and workers deep in the struggle. OUR Walmart has proven that the day of reckoning for such experiments comes quickly, so the time for figuring it all out for all of these organizing projects remains now, before it’s too late.


Please enjoy Beck’s Wow. Thanks to KABF.


An Organizing Retreat and Defeat at Walmart

UFCW-Walmart-ProtestNew Orleans     As we have looked at the effort of the United Food and Commercial Workers’ avowed aim over recent years to organize Walmart using various strategies, many of them based on our own earlier work, and some breaking new and different ground with OUR Walmart in mobilizing actions using the internet and launching mini-strikes with maximum publicity, our consistent counsel has been that this all could work, if (big if!) the UFCW was committed finally to supporting this campaign for the ten to twenty years it would take to win against the dominant employer in the retail sector and the largest private sector employer in the country. The verdict seems to finally be emerging publicly, that many of us have feared continually, and it is not promising for either workers at Walmart or the necessity for new and innovative organizing strategies and models.

David Moberg, the long-time labor reporter for In These Times, finally broke the news publicly in a recent piece called, “Which Way OUR Walmart?,” that many observers had feared was inevitable especially in light of recent developments.

Joe Hansen, International President of UFCW, had retired at the end of last year. Hansen had been a grudging, but fair and open-minded, supporter of our Walmart projects in 2005, though zealous of protecting the jurisdiction and tight fisted financially, forcing SEIU and the AFL-CIO to pay for us to establish the “proof of concept.” Internal labor politics around the split within the federation, hurt feelings around SEIU’s embrace of Walmart on healthcare reform, and general turf concerns, rather than the organizing results, most of which argued that our organizing strategies were working, made that project collateral damage with only the anti-FDI efforts in India surviving another decade. To his credit though once his grip on the union consolidated, he led the UFCW to expand the Walmart initiative, hired talented organizers like Dan Schlademan and Andrea Delhendorf, both formerly of SEIU to make it happen. From 2010 through 2014 the UFCW pumped up to $7 million a year into the effort.

People get confused. We may talk about a labor movement, but unions are not movements. They are highly political membership organizations, where existing, dues-paying members elect the leaders and pay the local union bills and those same officers. This is different from “likes” or press notices or attaboys. Every project like this whether to organize an industry giant like Walmart, fight for equality, or a $15 an hour raise has a hard “use by” expiration date, unless they end up increasing membership.

A new leader of the UFCW now has the same problem that Hansen did a decade ago. He has to satisfy the leaders and power blocks that swept him into office, and they want more members now in their own unions. So Schlademan is out. The budget is on the chopping block. Trial balloons are being floated about redirecting organizing and resources. There will always be something that waves a banner or a sign at Walmart, but this has the smell of death and finality all over it down to the fact that private donors and foundations have stepped in to keep OUR Walmart breathing a little longer. That worked for us another year or so after the plug was pulled too, but these donors will move to a new flavor even faster than union leaders did, and they will never put down the dollars that the UFCW invested, and that will continue to be needed to organize a company as huge and powerful as Walmart.

Déjà vu is painful and sad, particularly for the workers, not just at Walmart, but throughout the economy who continue to suffer and dream and be willing to fight, if given the opportunity, for a real voice and a real organization to advance their interests and give them voice on the job. Meanwhile Walmart walks away again, maybe a wee bit wiser, but without an organized workforce, whatever lessons they may have learned in recent years, will be quickly forgotten.